How Google Glass Could Change Advertising | Mashable

By Todd Wasserman     It's 2015 and you've just arrived back in New York City from a weekend trip. You're standing in Times Square when it occurs to you that you're hungry. So, literally in the blink of an eye, you call up information about all the nearby restaurants. You realize, however, that you could also use some companionship so you say "friends nearby restaurants." Just then you see that a pal of yours has checked in...

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مقدمه عن التسويق الرقمي

ما هو التسويق عبر الإنترنت او التسويق الرقمي؟ كتبه ملاذ المدني لطالما كنت أجد صعوبة بالغة في الإجابة عن هذا السؤال بطريقة شاملة و مختصرة, حتى وقع نظري مؤخراً على هذه المعلومات المصورة التي تجسد فحوى التسويق عبر الإنترنت أو التسويق الإلكتروني بكل جوانبه على شكل شجرة…! و الحقيقة أن السبب الرئيسي الذي دعاني لكتابة هذه المقالة الطويلة هو ملاحظتي بأن معظم الناس ترى بأن التسويق عبر الإنترنت يتوقف على استخدام فيسبوك و الإعلانات على المواقع و تحسين...

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The Rise of the T-Shaped Agency Model

By Daniel Lemin  Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may be restraining capacity to innovate and expand your client capabilities. We work with a lot of agencies and have come to recognize the challenges that leaders are facing in today’s hyper-competitive market. There are smaller agencies that have specialized...

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forbes.com || Top 100 Global Ad Agencies that know Digital Marketing

BrandRepublic  Brand Republic – daily advertising, digital, social media, marketing and media news from the publisher of Campaign, MediaWeek.co.uk, Marketing and PR Week frog design Global innovation firm that helps create and bring to market meaningful products, services, and experiences Wingman Advertising  Wingman is a retail-focused advertising agency based in Southern California … making...

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