What western social networking platforms can learn from Japan's Line

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?

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What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - that isn't necessarily the case.

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Meeting consumers on their turf: the value of social media in search marketing

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.

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Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant customer experiences.

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Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.

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Digital people on the move: Pizza Hut hires new CMO

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.

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5 strategies that guarantee digital marketing success

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of digital marketing campaigns.

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5 ways to optimize customer loyalty in a changing landscape

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.

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Native advertising 101: the good, the bad and the ugly

Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.

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Mercedes-Benz and Myer share their secrets for winning holiday content

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cross-channel strategies.

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How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments.

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What content marketers need to know about RankBrain and SEO

Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?

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How to link social and Google Analytics with UTM parameters

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.

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How top email marketers defend value by ensuring trust

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ensure trust with subscribers.

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How to identify your mobile audience and their needs

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.

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Harnessing the Force: marketing lessons from 'Star Wars'

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.

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How this startup is keeping consumers [Von] Content

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank sees that becoming a big trend.

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10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the demand for such to increase.

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Why creative technology engagements go wrong – and how to keep them on track

Web and app development is a growing part of digital agency engagements. Agile, integrated collaboration on development and creative can prevent slippage, disputes, and keep clients happy.

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Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast?

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