Is Email Marketing Still Effective?

I don't know about you, but I receive too many emails. I have begun taking advantage of the "unsubscribe" option to try to reduce the amount of clutter in my inbox. Does that mean that email as a marketing device has lost its usefulness?Years ago, when I was just starting my consulting business, I used email to stay in touch with my clients and/or potential clients. I developed a list of email addresses from everyone who attended my seminars or...

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Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings

by randfish  Tonight, I received an email with a familiar question, asking why the top companies providing SEO consulting and development services rarely ever provide guarantees (and virtually never use it as a marketing tactic). Since the subject has been popping up of late, and since we're just emerging from the summer lull, I thought it was as worthy a time as any to address persistent concerns. Here are five solid reasons...

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حملة ميكروسوفت ضد جوجل scroogled

أعلنت  ميكروسوفت أن ليس لها أدنى استعداد لإيقاف حملتها الإعلانية ضد جوجل  و التي سمتها «  Scroogled » وقد انتقدت إعلانات Scroogled في وقت سابق عملاق محركات البحث جوجل  لفوترة قوائم المنتجات ومسح رسائل البريد الإلكتروني الخاصة بالمستخدمين لإستهدافهم بالإعلانات المناسبة. الغريب والمضحك في الامر ان الاعلانات تم رفعها ايضا على موقع يوتيوب والمملوك لشركة جوجل  وتقنيا جوجل تملك حساب محرك البحث الخاص  بميكروسوفت...

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11 mistakes to avoid on your digital marketing resume (part 2)

By Bethany Simpson Mistake No. 7: Over-focus on LinkedIn Mistake No. 8: Be too full of yourself When you make it to the interview, there's a question few people answer well. Here's one marketer's humble advice. Mistake No. 9: Lie Mistake No. 10: Ignore storytelling and ROI Mistake No. 11: Don't be passionate ...

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The 1 Thing a Business Leader Must Do to Succeed

By Dave Kerpen CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker Sadly, 25% of businesses fail within their first year and an astonishing 70% of businesses fail within ten years. So, if you're thinking about starting a business or you've recently made the leap, how can you optimize your chances of success? What is the single most important factor in determining your success?...

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11 mistakes to avoid on your digital marketing resume (part 1)

By Bethany Simpson Mistake No. 1: Listing skills you don't excel in Mistake No. 2: Forgetting relevant experience Mistake No. 3: Mass-send your resume Mistake No. 4: Ignoring the business's goals and strategies Mistake No. 5: Not bringing your A-game Mistake No. 6: Overuse the term "digital"...

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