Sheikh Mohammed bin Rashid Al-Maktoum, vice president and ruler of Dubai, launched a prize award scheme recently to reward those who harness the huge positive potential of social media for the good of the Arab world, arabiangazette.com reported.
Sheikh Mohammed himself is a very active on social media, with over 2.89 million followers on Twitter and has got 1.8 million “likes” on his Facebook Page.
The awards will be judged on three main criteria: communication, creativity and impact. They recognise communication within communities, tangible benefits for social development, and the contribution of positivity to progress and prosperity. A “Social Media Personality of the Year” title will be awarded to the region’s most influential online figure.
There will be a separate “Personality of the Year Award” for individuals who have contributed to create a better community through social networks.
“We want this prize to add real value to the existing efforts to develop all channels and sectors of the Arab media. By honouring online influencers, we stress the great value that an innovative and effective social media presence can bring,” concludes HH Sheikh Mohammed.
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