Apple has always made sure we know just how secure they think OS X is. The reality is that it’s far from bulletproof, and researcher Patrick Wardle has just revealed a brand new […]
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Tony Hawk’s Pro Skater 5 is 4.6GB, but has a 7.7GB day one patch
It used to be the case that a new Tony Hawk’s game would be met with lots of critical acclaim, millions of sales, and gamers looking forward to the next in the series […]
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How a Blasé Approach Helped Swedish Fish Reach Gen Z
Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated.
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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials
Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify.
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Twitter Will Reportedly Name Jack Dorsey As CEO, Bringing Back The Founder’s Instincts
The decisive leadership of a founder could be what’s necessary to bring Twitter’s value to the masses. And apparently that’s what it’s going to get, as Re/Code reports Twitter has made the decision to bring its co-founder and Square chief Jack Dorsey back as CEO. He’d been serving as Twitter’s interim CEO for four months since Dick Costolo chose to step… Read More
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NVIDIA announces GeForce NOW game streaming, launches October 1st for $7.99 per month
Nvidia started offering its GRID game streaming service as a free beta on Android-powered Shield devices last year. All along the implication was that eventually there would be a paid version of the service, but […]
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Netflix and Virgin America team to fill the friendly skies with shows and movies
Traveling by plane might be the fastest way to get from point A to point B, but with all the add-on charges, it’s also usually the most expensive this side of space travel. […]
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Twitter Stock Up 3% On Report That Jack Dorsey Will Become Permanent CEO
Today, Re/code reported that Jack Dorsey would be installed as permanent CEO after many months of speculation. Investors and those close to the company have been calling for Dorsey to take the post, but the board has been going through a process. One that may end as early as tomorrow, Recode’s sources told them. This means that Dorsey will simultaneously run Twitter and Square. The board… Read More
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Google Acquires Jibe Mobile To Help Adopt New Standard For Carrier Messaging
Today, Google announced that it will be adopting a new standard for carrier messaging called Rich Communications Services (RCS), thus eventually moving on from SMS. The company also announced the acquisition of Jibe Mobile to help bring RCS to its Android products. Here’s what Mike Dodd, Android RCS Software Engineer and Minister of Messaging had to say (and how cool is his title?):… Read More
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Wrestling isn’t TV and you’re not always supposed to like it
You're not always supposed to be happy when you finish watching professional wrestling, and that's exactly how a good wrestling angle is engineered.
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Developing a Mobile Content Plan That Works
Understanding your consumers' demographics and traits are important when planning your mobile content framework.
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Cancel your Apple Music sub today before auto renew charges you $9.99
Like many subscriptions services that perform the same trick, Apple Music’s free trial is about to expire and charge you for automatically renewing your subscription. So, if you partook in Apple’s grand music […]
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50 fascinating Fallout facts
The Fallout series has created a world so vast and elaborate that most of its mysteries will remain concealed from all but the most enthusiastic fans.
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Geek deals: Unlimited VOIP calls for $9.99 per month for the first year at Vonage
Sick of paying exorbitant prices for your lackluster telephone service? Now’s the time to drop your old landline, and switch to Vonage. The folks at Vonage are willing to discount your first year […]
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Unreleased, unfinished open-world South Park game discovered
In an usual event for a licensed game, a playable pre-alpha South Park game by a company called Buzz Monkey Software has been unlocked from an old Xbox development system. One of the […]
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Flyr Wants To GIFify All Your Event Invites
Apps don’t come much more simple than this: Flyr is an event invite creator for iOS that let’s you slap a couple of captions atop an animated GIF so you can fire off a zeitgeisty birthday/drinks/pool party invite to your buddies on WhatsApp, Instagram, Facebook et al with the minimum of effort Read More
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Using Facebook and YouTube to Bring Your Video Content to Life
Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers.
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Angustopila dominikae is a snail so small 10 fit in the eye of a needle
They say size doesn’t matter, but in the case of this super small snail, it may be just the feature that has managed to keep its species alive and well. Meet the Angustopila […]
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Tesla Model X seats 7, has a bioweapon defense mode
0-60 in 3.2 seconds, gull-wing doors, and the only SUV to offer survival in the face of a world population-ending virus release.
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5 Ways to Create an Irresistible Call to Action
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable.
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Twitter Expands ‘Buy’ Buttons To Bigcommerce, Demandware, Shopify… And Best Buy
A year after Twitter launched its first commerce product in the form of “buy now” buttons in Tweets, get ready to start seeing a whole lot more of them in your feed. The social media company today is expanding the service in partnership with Bigcommerce, Demandware, and Shopify, three big and well-used commerce platforms, so that merchants using them to run their own… Read More
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The inside of an Amiibo card is hugely disappointing
The gaming world is in a bit of a collecting frenzy at the moment, but the desirable physical products disappearing off store shelves are not actually games, they are figures. Amiibo figures to […]
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Truly Cross-Screen Creative: A Revolution Unfolds
The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains.
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An Email Marketer's Guide to Smart Automation
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.
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Why Quality Content Can Help Top Rankings
Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we'll be seeing a lot more of it as a definitive ranking factor.
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Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places.
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Ridley Scott knew there was water on Mars two months ago
In case you missed it: there is salty water on Mars. The announcement from NASA this week was exciting for anyone obsessed with the Red Planet and seemed like fortuitous timing to film […]
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Listening To Your Customers: A Kind Of Different Intent Data
Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are.
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Content Marketing for China's Social Commerce World
In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
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Why Snapchat’s Only Non-Ephemeral Content, The Profile GIF, Is A Big Deal
Not everything on Snapchat disappears. As much as the app wants memories to span just 10 seconds and live for just 24 hours, one piece of content doesn’t self destruct. The profile GIF. And through its permanence, Snapchat has found a way solve a major problem with its identity system and social graph. Snapchat quietly added the profile GIFs in July alongside the flashier shift from… Read More
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Google unveils two Nexus phones, a Pixel tablet, and new Chromecast
We got new Nexus phones, an updated Chromecast, and a new Pixel-branded Android tablet.
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One father is working to make a better sunblock made of nanoparticles
Most commercial sunscreens are toxic. It’s a trade off: you get UV protection, but in return the chemicals leech into your body, producing DNA-damaging molecules. Scientist and father, Mark Saltzman, wants to bring […]
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Small Publishers Are Most Affected by Ad Blockers, Says IAB
Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept.
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Psychological horror game Among the Sleep isn’t for babies, but you play as one
Sometimes a well-put-together movie trailer can creep me out, but that kind of reaction hardly ever happens with a video game trailer. PS4 title Among the Sleep’s new trailer certainly does, though. Not […]
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All hail the King: Jack Kirby as the artist ideal
Kirby’s artwork traded not in realistic depictions, but in Platonic forms that speak to a reader’s lizard brain.
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Fossils hold the secrets to ancient animals’ true colors
What did some ancient animals look like? What color was their fur? For a long time scientists haven’t been able to figure out the answer from the fossils left behind, leaving the task […]
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Google is making its self-driving cars drive more like people
Google’s self-driving cars have already proven to be pretty capable autonomous chauffeurs. To make them even better at their job, though, Google has started teaching them to behave more like humans. Things have […]
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DC’s Vertigo Becomes The First Comics Publisher On Wattpad
Attention comics fans: Social reading app Wattpad is giving you a new way to connect with your favorite publishers and writers. Well, one publisher and four writers initially — the publisher is Vertigo, which has enlisted Survivors’ Club writers Lauren Beukes and Dale Halvorsen to launch their profiles today and share lists of their favorite horror movies. Gail Simone and Holly… Read More
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Mulder knows what he’s doing in latest X-Files promos
Mulder and Scully plan on bringing a healthy dose of truth to the new year. David Duchovny and Gillian Anderson reunite to find the truth in a pair of brand new X-Files trailers […]
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Geek deals: HP Pavilion 15t 15.6-inch laptop for $415
Today, HP is selling the 15.6-inch Pavilion 15t laptop at a $215 discount. With a new Broadwell processor, a spacious hard drive, and a long-lasting battery, this versatile workhorse is an outstanding value […]
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How Can Data Turn Your Content into Marketing Gold?
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
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Banksy’s Dismaland will be used as housing for refugees
Banksy’s latest art installation, Dismaland, has come to an end. The maudlin take on Disneyland that took place in an old public pool in Somerset, England’s Weston-super-Mare ran for 36 days and sold […]
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5 Tips to Make Sure Your Content Connects with the C-Suite
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
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Privacy-focused Blackphone 2 goes on sale for $799
It's certainly not cheap, but for groups of people concerned about privacy this smartphone makes a lot of sense.
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Logitech G410 is an illuminated mechanical gaming keyboard that’s 25% faster
With professional gaming now being a “thing” and eSports making its way on to TV once again, there’s ample opportunity for peripheral manufacturers to target gamers with high end or novel gear. And […]
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Google expected to release 10.2-inch Pixel C Marshmallow tablet this year
Google is not expected to announce a new Nexus tablet this year, but apparently that doesn’t mean you’ll be without a new Android slate from Mountain View. A leak claims Google is planning […]
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How Is UGC Changing Content Marketing?
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.
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Getting the Most from Your Email Content
Email is a vital tool in distributing content across all channels.
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Determining Your Content KPIs for Maximum Business Impact
Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies.
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5 Ways to Increase Engagement with Interactive Content
Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools.
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Vin Diesel announces Fast and Furious 8, 9 and 10
If you thought Paul Feig’s Ghostbusters drama on Twitter was something, wait until you hear about what Vin Diesel said on Facebook. The Chronicles of Riddick and The Fast and The Furious star […]
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5 Tips for Making Your Migration to a New MAP as Painless as Possible
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
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Snapchat vs. Facebook vs. YouTube: When Is a View a View?
Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view?
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Who Is Chris Poole Without 4chan?
“Last year if you asked me if I wanted to start something, I would have said ‘fuckkkkk noooooo'” 4chan founder Chris Poole laughs. But he’s changed his tune and is ready to get back in the game. Poole, aka Moot, started the unruly anonymous image board 4chan when he was just 15 years old. 12 years later, he sold it last week to the owner of Japanese company 2Channel… Read More
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Facebook Wants to Complement TV with New Ad Metric
Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.
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Realistic cockroach robot developed by Russian university
Robots come in all shapes and sizes these days, and in the case of one project in Russia, the shape and size is that of a cockroach. Researchers at the Immanuel Kant Baltic […]
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TV station replaces all filming gear with iPhones and selfie sticks
The days of manhandling camera gear, pesky light stands, and tripods are at an end. Apple has looked into the future and has found the next big break in journalism — recording your live […]
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Scientists realize Comet 67P used to be two comets
While our attention has been drawn to Pluto and NASA’s New Horizon probe recently, the ESA’s Rosetta probe is still doing important work as it orbits comet 67P/Churyumov–Gerasimenko. 67P has two prominent lobes, […]
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Medium Raises $54M, Will Hold Event On October 7th To Announce New Features And Partnerships
Today, publishing platform Medium announced that it has brought in $54M in new capital in a series B led by new investor Andreessen Horowitz. That makes the total raised for Ev Williams’ Medium a hefty sum of $79M. From head of operations at Medium, Andy Doyle: We are pleased to announce that Medium recently raised $57 million in capital. The round was led by new partner Andreessen… Read More
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Brands Still Matter - Just Not Like They Used To
Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences.
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Microsoft has a Google Cardboard clone for VR devs
In the summer of 2014, Google gave us a cheap way to experience all the cool, new stuff that was happening in VR with Cardboard. Now, Microsoft is offering up their alternative. They’re calling […]
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Ridley Scott’s Prometheus sequel now known as Alien: Paradise Lost
Ridley Scott does not plan on slowing down anytime soon. The 77-year-old director has been releasing one film a year since 2012’s Prometheus — two in 2013 counting both The Councilor and the […]
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NASA finds sure signs of water currently flowing on Mars
The red planet has finally given up one of its best kept secrets: there is active water flow on Mars.
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