Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem.
from Home - ClickZ http://ift.tt/1GaZS3E
via IFTTT
The Practical Guide to Programmatic Planning in China: Part 4
Related Posts:
No Single Channel Excels in China as Consumer Touchpoints ExpandMarketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience… Read More
How Asia Leads Innovative Shopping ExperiencesInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim… Read More
Email Interaction: Tell It Like It IsOne-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be… Read More
Allrecipes.com Sees Increased Engagement Despite Polarizing RedesignAllrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m… Read More
Innovation, Data Integral to a High Digital IQDigital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital… Read More
0 comments:
Post a Comment