The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses.
from Home - ClickZ http://ift.tt/1LmG4N5
via IFTTT
How can marketers combat the mobile ad viewability issue?
Related Posts:
Periscope Marketing 101: Lessons from 3 New CampaignsAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra… Read More
The Micro-Moments of B2BThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume… Read More
Will Twitter's Backgrounds Contain Ads?On Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa… Read More
The Practical Guide to Programmatic Planning in China: Part 2Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. from Home - Clic… Read More
The Customer’s Keeper: The Modern Digital MarketerIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom… Read More
0 comments:
Post a Comment