Yesterday Snapchat opened up a new revenue stream in the form of on-demand geofilters. The new on-demand geofilters let anyone pay Snapchat to create and distribute a custom filter in a specific area for a set time. We wanted to see how quick and easy it was to launch a custom filter, so we decided to create one at TechCrunch HQ in San Francisco. Here’s what the process was like. Read More
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