New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure.
from Home - ClickZ http://ift.tt/1N0MuGE
via IFTTT
CMOs to Invest More in Brand Experience with Content Marketing
Related Posts:
Internet of Things Spending to Reach 1.7 Trillion by 2020The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. from H… Read More
The Future Is PersonalizedBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,… Read More
How Email Works, Part One: The Story of "Send"Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe… Read More
The Next Stop for Everywhere Marketing: Mobile AppsMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe… Read More
Responding to an Online HackChina's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b… Read More
0 comments:
Post a Comment