Remember back when The Social Network was seen as this deep indictment of Facebook because it makes Mark Zuckerberg seem like kind of a weird jerk? Don’t get me wrong, that’s a great movie. But it’s a positively quaint depiction of the deep rot we now know is at the heart of Facebook, recently laid bare by its constant political drama.
So while Facebook faces congressional inquiries about election meddling and calls to be broken up, the company is taking some classic Sean Parker advice about changing your name to change your perception. Only instead of dropping the “the,” Facebook is just holding down the caps lock.
Yes, Facebook is now FACEBOOK. At least on some apps. To remind users of Instagram and WhatsApp and Oculus and Messenger that these products are in fact made by (or rather owned by) the same folks behind their Boomer relatives’ favorite screed dumpster, Facebook revealed a new logo that will soon appear on the bottom of these apps. It’s just FACEBOOK, in all caps and with a simple font, shimmering with different colors. That oughta do it. Now I feel way more comfortable with Portal and Workplace spying on me at home or in the office.
“Today, we’re updating our company branding to be clearer about the products that come from Facebook,” Facebook, sorry, FACEBOOK said in a blog post. “We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
At least it’s not Alphabet. For more FACEBOOK shenanigans watch them try to convince Charlie Brown publishers they won’t yank up the football this time with a dedicated news tab, and here’s how new Messengers stickers are encouraging mental health while the Hell world Facebook helped create erodes your sanity.
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