A picture may be worth a thousand words, but a GIF of Beyoncé dancing is priceless.
Using insights from visual expression search engine Tenor, Google breaks down how pop culture icons are used to convey emotions and actions online.
If you’re happy and you know it, search for “Drake clapping”: When GIF searches for musician Drake include an emotion, nearly one in three are for “Drake clapping.”
“In other words, people often communicate enthusiasm or support with Drake GIFs,” according to Google data editor Simon Rogers. “Other celebrities are wielded to convey different feelings.”
Clapping isn’t even in the top 25 searches for K-pop group BTS, which are most popular among fans emoting “love.”
Google makes it easy to hunt down feelings or actions (awkward, face palm, hug, surprised, etc.) to find celebrities with the largest share of searches.
The top three shruggers, for instance, are Kanye West (29.2 percent), Elmo (19.4 percent), and Oprah (14.5 percent). You’ll even find cultural moments like Michael Jordan’s shrug from the 1992 NBA finals and Han Solo’s shrug from Return of the Jedi.
When it comes to eye rolls, Judge Judy is queen of the castle, with 19.8 percent of searches, followed by NBA player James Harden (due to a meme-able moment during an on-court interview).
“Another way to determine the emotional ‘fingerprint’ of a celebrity is mapping their GIF searches on a spectrum,” Rogers explained, citing Justin Timberlake as one of the “happiest” celebs, compared to the far more melancholy Stitch.
Ryan Gosling and Cardi B, meanwhile, are all giggles, while tear-jerkers Britney Spears and Kris Jenner can be found on the other end of the chart.
“The beauty of using GIFs to emote,” Rogers wrote in a blog post, “is that we’re able to harness the expressive ability of an actor or someone’s genuine physical reaction to fill in the gaps left by body language and tone in text-only communication.”
So, next time you can’t find the right words, maybe Michael Scott or Rihanna can speak for you.
More on Geek.com:
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- Turn Your Face Into a GIF With Snapchat Cameos
- Twitter Now Lets You Add GIFs, Photos, Videos to Retweets
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