
It’s easy to get carried away following beautiful celebrities and adorable pets on Instagram.
But if you’re really honest with yourself, how many of those people (animals) do you really care about seeing prep for another awards show, complete another gym session, or hawk another unhealthy diet product?
The social network is making it easier to unfollow accounts you find annoying, boring, or barren.
Simply navigate to the list of who you follow (Account > Following) and take a gander at the new categories: Least Interacted With and Most Shown in Feed.
“Instagram is really about bringing you closer to the people and things you care about—but we know that over time, your interests and relationships can evolve and change,” a company spokesperson told TechCrunch.
Following back or adding someone who asks is part of the unwritten social media code.
Sure, you can mute people’s posts or stories to ignore them without causing drama. But there is no shame in curating a guilt-free Instagram feed that makes you feel good.
“Whether you graduate, move to a new city, or become obsessed with a new interest and find a community,” the platform said, “we want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”
Users are also able to sort their roster by earliest to latest follow (or vice versa)—so you can clear out old friends with whom you’ve lost touch or ensure you’re actually interested in new contacts.
Plus, it’s fun to see who you’ve been following the longest.
As TechCrunch pointed out, this is more than just a new feature for Instagram: By unfollowing irrelevant accounts and focusing on interesting content, the site could boost ad views and, with that, revenue.
More on Geek.com:
- Instagram Tests Desktop DMs (Finally)
- Instagram Automatically Labels, Hides Fake News
- Instagram Warns Users Before They Post Offensive Captions
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