Super Bowl LIV was full of surprises—not least the rebirth of Planters’ nutty mascot.
Following last week’s bizarre pre-game ad (in which the legume sacrifices itself to save Wesley Snipes and Matt Walsh), Planters used the annual football championship to introduce its fresh-faced character.
The 30-second spot features Snipes (Blade) delivering a graveside eulogy to Walsh (Veep), the Kool-Aid Man, Mr. Clean, and other mourners.
When a single (giant) tear falls from the anthropomorphic pitcher of Tropical Punch onto Bartholemew Richard Fitzgerald-Smythe’s peanut-shaped plot, the dark clouds part and leaves begin to sprout from the mound of dirt.
“What is happening?” Walsh rightfully wonders, before the foliage opens to reveal a wee goober—tophat, spats, and all.
Baby Nut capitalizes on the ankle-biter trend, popularized by The Mandalorian‘s The Child, affectionately known as “Baby Yoda”—an adorably wide-eyed version of the legendary Jedi Master.
The Internet had a field day when Planters’ first announced the death of 104-year-old Mr. Peanut. Now, people are calling for Baby Nut to be ground into peanut butter (and worse).
Infanticide probably isn’t the reaction the snack food company—which is selling official Baby Nut merch—hoped its new mascot would inspire. But any press is good press, right?
Following the real-life death of NBA legend Kobe Bryant and his 13-year-old daughter Gianna, Planters took a step back from its somber campaign, pausing ads on channels like Twitter and YouTube.
Now it’s taking over social media with GIFs, memes, photos, and creepy “livestreaming” from Baby Nut’s nursery.
More on Geek.com:
- Mr. Peanut Is a Hypebeast Now With These Surprisingly Fresh Kicks
- Scientists Turn Cashew Nut Shells Into Sunscreen
- Nima’s Portable Peanut Sensor Could Save Your Life
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