Nerf has a new range of blasters coming out, and they really take the whole it’s Nerf or nothin’ slogan to a new level. See, these new blasters won’t fire any third-party darts.
What you see here is the Nerf Ultra One. It’s a brute of a blaster with a rotating drum that holds 25 rounds. No pumping is required –a weighty set of four C-cell batteries (*not included) power the Ultra One. And because motorization makes it so easy and fun to empty the drum there’s storage in the stock for a few additional darts.
Speaking of the darts, they’re a brand new design. Nerf says that the Ultra One darts are their farthest-flying darts ever, with a maximum range of 120 feet. The finned Ultra One darts are made of a patent-pending foam (called, logically enough, Ultra foam).
Why the change? Well, beyond the added distance, Hasbro VP Michael Ritchie told the Wall Street Journal, “We’ve had the same dart or similar dart for so many years,” adding “so it’s easy to copy.”
What happens when you try to use an incompatible dart with the Ultra One? The blaster will simply advance the drum and keep right on advancing until it finds genuine Nerf ammo in one of the chambers.
It’s not quite dart DRM, but it does mean that those bulk bags of inexpensive darts Amazon pitches when you’re shopping for a new blaster won’t pass muster.
You can still buy additional ammo, naturally, but you’ll need to buy what Nerf is selling. A bag of 20 will cost you $10.
While a lot has changed with Ultra One, there are two things that haven’t: Nerf still doesn’t recommend you shoot the Ultra darts at people’s faces or try to eat them. They’re still a choking hazard.
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