Twitter is banning all political ads next month: Jack Dorsey, co-founder of the social network, announced that Twitter will no longer post political ads starting Nov. 22.
On Wednesday, Dorsey shared the update in a series of tweets and said the final policy will be disclosed on Nov. 15, VICE reported. So far, over 80,000 Twitter users have responded to his thread, which was created today at approximately 4 p.m. EDT.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
“We’ve made the decision to stop all political advertising on Twitter globally,” Dorsey wrote. “We believe political message reach should be earned, not bought.”
A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
— jack 🌍🌏🌎 (@jack) October 30, 2019
He added “A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.
— jack 🌍🌏🌎 (@jack) October 30, 2019
We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we’re stopping these too.
— jack 🌍🌏🌎 (@jack) October 30, 2019
Dorsey went on to explain how internet political ads could be challenging to civic discourse, because of deep fakes, micro-targeting, and machine learning-based optimization of messaging. According to Dorsey, these challenges will affect all internet communication and they raise credibility concerns.
A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.
— jack 🌍🌏🌎 (@jack) October 30, 2019
“This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle,” Dorsey concluded. “It’s worth stepping back in order to address.”
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