In preparation for next year’s U.S. presidential election (now less than a year away), Twitter is launching two initiatives to help people navigate the polls.
The first may look familiar to users who followed the 2018 U.S. midterms: Election Labels.
Introduced last year, the tags—marked with a small ballot box icon—provide additional information about political candidates, including the office for which they are running (House of Representatives, Senate, or Governor) and their state and district number.
Stamped onto applicable profile pages, the label will also appear in every tweet and retweet from the user’s account (even when embedded on other sites).
Twitter has already begun verifying campaign accounts, as identified by research partner Ballotpedia—a nonprofit that publishes nonpartisan information on federal, state, and local politics.
You can expect to start seeing Election Labels roll out once candidates qualify for the general election ballot, starting March 3.
“These labels received overwhelmingly positive feedback from voters and candidates” in 2018, Twitter’s senior public policy manager Bridget Coyne wrote in a blog post.
“They played a prominent role in election conversation,” she said, noting that in the week leading up to polling day, 13 percent of conversation included a tweet with an Election Label.”
In addition, Twitter will identify candidates who qualify for the primary ballot for U.S. House, Senate, and Gubernatorial races with a verified badge—the same blue tick mark that denotes celebrities and influencers.
“When voters look for the latest breaking news and political commentary during an election, they turn to Twitter to find it directly from the source,” Coyne said.
“That can range from a journalist reporting from the campaign trail,” she continued, “a government office providing voting resources, or a politician sharing their stance on an issue.”
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