Amazon on Tuesday announced a new holiday-shopping-sales personal best.
Customers worldwide ordered “hundreds of millions” of products, making 2019 the best-ever Black Friday and Cyber Monday in the company’s history.
What began as a post-Thanksgiving spending spree in the US has become a global phenomenon, crowding stores and selling out goods internationally.
And, in Amazon’s case, earning eye-popping amounts of money.
“We’re focused on making this holiday season more convenient than ever for our customers, especially given how short this holiday shopping season will be,” Amazon Worldwide Consumer CEO Jeff Wilke said in a statement.
“We are thrilled that customers continue to come to Amazon in record numbers to discover what they need and want for the holidays,” he added.
Children are in luck this year, considering more toys were purchased over the long weekend than ever before. Best-sellers include Lego Star Wars Darth Vader’s Castle and Monopoly: Disney Frozen 2 Edition, as well as classics like Jenga, Guess Who, and Candy Land Kingdom of Sweet Adventures.
Other big sellers include fashion, home, and health and personal care. (Those electric toothbrushes and essential oils really flew off the digital shelves.)
Amazon’s own branded products also proved to be hot-ticket items: Judging by the Jan. 8 expected shipping date of my new Echo Dot with Clock, I’d say plenty of folks were in the market for smart speakers this year.
In fact, consumers invested in “millions more” Amazon devices this year compared to the same period in 2018.
“Thank you to our customers and employees all around the world for making this holiday shopping weekend the best yet,” Wilke said.
Really, it was a banner Cyber Monday for for everyone, according to Adobe’s online shopping data, which projected total sales of $9.2 billion—mostly from Frozen 2 toys, NERF products, Nintendo Switches, Samsung TVs, Apple Airpods, and air fryers.
“Retailers unlocked sales earlier to combat a shorter shopping season, while continuing to drive up promotion of the big-branded days including Black Friday and Cyber Monday,” John Copeland, head of marketing and consumer insights at Adobe, explained.
“Consumers capitalized on deals and ramped up spending,” he continued. “Especially on smartphones, where activity increased on days when shoppers were snowed or rained in.”
The holiday season overall (Nov. 1 through Dec. 1) has generated $72.1 billion online to date.
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- Drunk Shoppers Blow $48B Annually—Mostly on Amazon
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