Following a successful test launch in Atlanta last summer, KFC is expanding its Beyond Fried Chicken to restaurants in Kentucky, North Carolina, and Tennessee.
The plant-based menu items will be available for a limited time (Feb. 3-23, or while supplies last) at select locations.
When the fast food chain trialed its exclusive entree in 2019, customers apparently began queuing hours before opening, and cars “double-wrapped around the drive-thru and down the block.”
Georgia’s entire supply of Beyond Fried Chicken sold out in less than five hours.
“The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats,” Beyond Meat CEO Ethan Brown said in a statement.
Beyond Fried Chicken comes with your choice of dipping sauce, or tossed in one of three condiment options: Honey BBQ, Buffalo, or Nashville Hot.
Offers range from four- to 12-piece a la carte and combo meals.
“The iconic flavor of Kentucky Fried Chicken is one that has never been replicated, despite many imitations—until now,” according to Andrea Zahumensky, chief marketing officer at KFC.
“We’ve really pushed the limits,” she continued, “to develop plant-based chicken that I think will have KFC and plant-based protein fans saying, ‘That’s finger-lickin’ good.'”
But not everyone wants an alternative to good old-fashioned meat.
Canadian chain Tim Hortons has pulled all Beyond Meat products from its menus (via Tim Hortons)
Canadian staple Tim Hortons (which I, frankly, didn’t even know serves anything but coffee and doughnuts) has pulled Beyond Meat products off its menus less than a year after a national roll out.
“Ultimately, our guests choose to stay with the meat option in their breakfast sandwiches,” a restaurant spokeswoman told Bloomberg.
“We will keep an item on the menu if it’s favored by our guests,” she continued. “In this case, we did not see enough demand to keep it as a permanent item.”
Both firms have since claimed the products were a “limited-time offer.”
Rival Impossible Foods may have cornered the burger market, but Beyond Meat is building its own army of plant-based substitutes.
Last year, Subway announced a new collaboration, aimed at exploring plant-based protein options—starting with the classic meatball sub. Drenched in marinara sauce and covered in cheese, the toasted hoagie briefly featured the very first Beyond Meatball, created exclusively for Subway.
The sandwich maker tested its Beyond Meatball Marinara sub in 685 participating restaurants across North America in September.
McDonald’s followed suit, offering Canadians the P.L.T. (plant, lettuce, and tomato) for 12 weeks in the autumn.
More on Geek.com:
- Impossible Foods Unveils Plant-Based Pork at CES 2020
- Amy’s Drive Through Is a Meatless Fast Food Joint
- Impossible Burger Makes Supermarket Debut in California
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