Despite various scandals over the past year, a pair of big-tech firms are the top two trusted brands in America.
Amazon and Google are more well-regarded than most other institutions, public figures, and ideas—including national treasure Tom Hanks.
Just short of your primary doctor and the military, Americans have more faith in conglomerates than teachers, scientific studies, health warnings, religious leaders, the U.S. government, Wall Street, and Hollywood.
According to a report by market research company Morning Consult, only 8 percent of people believe the news media. So I’m not really sure what the point of this article is, anyway…
Distrust is particularly potent when concerning institutions and concentrations of power (via Morning Consult)
“From news anchors to labels on food packaging, few ideas, people, or institutions command broad trust from the American public,” the study said. “More than two-thirds of respondents say that, in general, Americans have become less trusting in recent years.”
Corrupt politicians, disreputable celebrities, bigoted police, and fake news are largely to blame.
But I don’t know if I want to live in a world where people look to Google or Amazon before Sheriff Woody and Oprah.
Oddly (based on my experience), the U.S. Postal Service garnered the most votes from study participants—42 percent of whom say they trust the independent government agency “a lot” to do the right thing.
The share of Americans who say they trust each of these brands “a lot” to do the right thing (via Morning Consult)
Surveyees brought up on the internet show a clear bias toward digital brands: Millennials (1981-1996) and Gen Zers (1997-2012) share a confidence in Google (No. 1 on both lists), Amazon (sitting pretty in third place), and Netflix.
“[They] hold brands to a higher standard,” Morning Consult said.
“Distrust is particularly high when it comes to institutions and major concentrations of power,” the report continued. “Young Americans are generally more skeptical of brands, and put greater emphasis on ethical matters.”
The 2020 State of Consumer Trust report is based on online surveys conducted for nearly 2,000 brands over two months, with an average 16,700 interviews per product.
More on Geek.com:
- Study: Americans Don’t Trust Social Media to Deliver News
- Sonos Sues Google for Allegedly Stealing Speaker Tech
- Amazon, Apple, Google Team Up for Smart Home Standard
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