I think for a lot of people, myself included, YouTube is just the place on the internet where videos are. It’s easy to trick yourself into thinking it’s neutral. But it’s not. YouTube has its own very specific, weird, and youth-oriented culture. And we’re not just talking about the stealth pre-teen right-wing radicalization machine. You can’t make a parody funnier than the reality of shrieking, mugging, hyper-edited influencers on YouTube.
YouTube Rewind is a quick bewildering snapshot of the past 12 months in YouTube culture. 2018’s edition was an infamous display of cringe, racking up a record-breaking number of dislikes. So this year YouTube just got straight to the point and highlighted its most popular videos and trends and creators across a variety of categories and all over the world.
Here are just a few of the biggest winners. Some of these are pretty obvious. I’ve absorbed Billie Eilish knowledge through osmosis. Others, you could point a gun to my head and I couldn’t tell you what they are.
Top trending video for the U.S.: James Charles – No More Lies
Top global music video: Daddy Yankee & Snow – Con Calma
Top music video for the U.S.: Lil Nas X- Old Town Road (feat. Billy Ray Cyrus)
Most like global music video: Shawn Mendes, Camila Cabello – Señorita
Most liked global creator video: MrBeast – Make This Video The Most Liked Video On YouTube (10.9M likes)
Most viewed video game: Minecraft
Most viewed creator: PewDiePie (ugh)
Most liked beauty video: James Charles – Makeup Tutorial en Español (1.6M likes)
Most liked dance video: ChapkisDanceUSA – Daddy Yankee & Snow – Con Calma | Official video Rehearsal | Greg Chapkis Choreography
Top trending education video in the U.S.: The Spiders and the Bees
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